Viverae Will Rebrand to SimplyWell

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Aubrey Threadgill

Aubrey Threadgill

Senior Associate

February 08, 2018
Frontier News

Dallas-based Frontier portfolio company, Viverae, has announced that they will rebrand under a new company name, SimplyWell®.  Viverae acquired SimplyWell late last year in order to expand its geographic reach and product offering.  

“This rebranding represents our ongoing commitment to simplifying an increasingly disjointed and complex wellness industry,” Mike Lamb, Viverae president and CEO, said in the release. “This is an exciting time for all of us, and the new identity is the next step in a brand transformation that will focus on improving the experience for our clients and their employees.”

To see the full press release, click here.  

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