Simpli.fi Grows Mobile Deliveries to More Than Half of Its Total
Frontier Capital portfolio company, Simpli.fi, the leader in localized programmatic advertising solutions, delivered more than 50 percent of its ad impressions on mobile devices for the first time this July. The growth of Simpli.fi’s mobile business has been driven by the rapid adoption of the company’s Geo-Fencing targeting solutions, which use GPS data to target ads to users based on their current and/or recent locations.
“July marks Simpli.fi’s emergence as a mobile-first company,” stated Frost Prioleau, CEO of Simpli.fi. “I’m very proud of our team for building out a best-in-class mobile offering that extends the benefits of our unstructured-data approach to mobile advertising. We remain focused on delivering the best local programmatic advertising platform, for both our channel partners and multi-location national brands who want to gain from the benefits of localizing their campaigns. Our mobile offering has been a great addition.”
For the full press release, click http://www.businesswire.com/news/home/20160809005249/en/Local-Programmatic-Platform-Simpli.fi-Grows-Mobile-Deliveries