Frontier Completes Exit of Simpli.fi Investment
Frontier Capital is very pleased to announce it has successfully completed an exit of its investment in Fort Worth, Texas-based Simpli.fi. The company was acquired by GTCR on September 28.
Frontier’s involvement helped Simpli.fi solidify its position as a leading digital advertising platform that enables the largest buyers of localized advertising, including local media groups, networks, brands, and agencies, to execute high volumes of hyper-targeted campaigns across a variety of digital formats and devices.
“It has been our privilege to partner with co-founders Frost Prioleau and Paul Harrison to help them refine the company’s go-to-market strategy,” said Michael Ramich, partner at Frontier, who has served on the board of Simpli.fi during Frontier’s involvement. “Helping Simpli.fi focus on enterprise customers that use Simpli.fi’s platform to serve their advertisers created an incredibly loyal customer base that provides a strong foundation of predictable, expanding recurring revenue. As a result, Simpli.fi has been able to rapidly scale in a profitable manner, a rarity for high growth advertising technology companies.”
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