Frontier Capital Announces Investment in MediaRadar
We are pleased to announce that we have made a significant growth equity investment in MediaRadar, a leading advertising intelligence firm. This is the first investment from our $700 million Frontier Fund V which was announced in December 2017.
MediaRadar offers a suite of tools that provide sales intelligence directly to media ad sales personnel and new business development executives at agencies. The company tailors its products to support broadcasters, dotcoms, ad tech companies, magazines, newspapers, and mobile media companies.
The investment will seek to add significant new innovation for MediaRadar’s clients and help the company continue to accelerate growth.
In the past three years, MediaRadar has grown its overall business by an average of 27% year-over-year. In the last year alone, MediaRadar’s client roster expanded by over 30% percent.
“MediaRadar has a commitment to offering the very best suite of tools and a vision for expanding its role as a leading advertising intelligence platform to media companies, agencies and ad technology providers,” said Michael Ramich, partner at Frontier Capital, who will be joining the MediaRadar board. “We believe Todd Krizelman, his Co-Founder Jesse Keller, and the rest of their impressive team have built a culture and track record of success, and we look forward to partnering with them to help maximize the company’s growth potential.”
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