Frontier Capital Sells Conclusive Analytics to Marketing Associates

June 16, 2015

CHARLOTTE, N.C.—June 16, 2015—Frontier Capital, a growth equity firm focused on established software and technology-enabled business services companies, today announced it sold portfolio company Conclusive Analytics, Inc., to Marketing Associates.

Founded in 2000 with headquarters in Charlotte, Conclusive Analytics is a managed analytics as a service (MAaaS) platform provider serving the financial services, agriculture, industrial equipment and automotive aftermarket industries.

“Our goal when we invest in high-growth companies such as Conclusive is to help guide them through periods of rapid growth and value creation so they are ready for a merger such as this,” said Joel Lanik, partner, Frontier Capital.

“During our partnership with the Conclusive team we worked closely together on securing strategic clients and the continued development of their managed analytics platform,” continued Lanik. “In partnership we were able to continue growth during a recessionary period and also successfully restructure their organization to match market needs.”

The combined company creates a uniquely powerful partnership of exceptional technology, data science and analytics solutions. “The merger of our businesses reflects the growing demand from our clients to deliver on a seamless model of serving the needs of CIOs, CDOs and CMOs,” commented Mark Petroff, president and CEO of Marketing Associates.

About Frontier Capital

Frontier Capital is a Charlotte-based growth equity firm focused exclusively on software and technology-enabled business services companies. Founded in 1999, Frontier partners with management teams that can benefit from capital to accelerate growth, fund acquisitions or generate shareholder liquidity.